In today’s day and age, having a website for your law firm is critical for its success. Everyone is online all the time, and potential clients are likely to immediately head to Google to find an attorney when they realize that they need to find one as soon as possible.
However, simply having a website isn’t enough. You must make sure that it’s design is flawless and that the site is optimized according to Google algorithms, so that those searching for an attorney find your law firm right at the top of their search results.
This is much easier said than done, however. That is why we’ve developed a list of some of the biggest ranking factors that Google will take into consideration before putting your law firm’s website in the Number One spot. Continue reading to learn more about what steps you can take to ensure that your website is primed for Google’s top search results.
High quality content is possibly the most important Google ranking factor. Your content will keep readers engaged and provide the information they were looking for when they clicked on your site.
Utilizing relevant exact match keywords throughout your content will play a large part in the success of your content. If you are a personal injury attorney, your content should be optimized to reach injury victims in your area.
What’s more, you’ll need to include different variations of these keywords and put a significant amount of time into making sure that your content tells Google exactly what your landing pages are about.
Not only will your content engage potential clients, but it will also open up the door for your site to obtain excellent backlinks. Backlinks happen when another website, social media platform, or anyone on the internet finds your content helpful and puts a link to your site within their content.
This shows Google that your information can be trusted and has authority. Sites with good authority and trust are much more likely to rank higher on Google search engine results than a website without them.
Nowadays it is not uncommon for internet users to be accessing the information they need on their smartphones. Making sure that your website is designed to be mobile-friendly is a key component to Google ranking. If users immediately leave your site because it’s difficult to navigate or is too much like a computer-version website, then Google is sure to put your firm’s site lower in their rankings.
The click-through rate, or CTR, shows Google how many times an internet user has clicked on your website. The more clicks to your site, the more Google finds your content to be relevant.
However, it isn’t as simple as just having all of your colleagues, friends and family click on your site. Users must stay on your site for a period of time and really be interested in the content you’ve put out there. One way you can maximize your CTR is to ensure that the H1’s, or titles, of your pages are relevant and that your meta descriptions accurately describe what your landing pages are all about.
Call a Law Firm SEO Marketing Firm
When you’re busy in the courtroom and building powerful cases for your client’s, the aforementioned tasks can be too much to handle. For this reason, it would be well-advised for you to consider working with an SEO marketing company that specializes in lawyer SEO so that you can spend your time and energy where it needs to be- on your clients and their needs.
Your internet marketing company can design and optimize your site so that it not only competes with your competitor’s websites, but will surpass them and rank Number One on Google which will maximize your chances of being called when a prospective client is in need of a qualified attorney.